Internet Marketing

According to a study conducted by Nielsen/NetRatings, a premier service of The Nielsen Company, there are 450 million internet users in 21 countries, and out of them 250 million people can be termed as active users that is these users spend on an average more than 10 hours a month on the internet. The study further reveals that one third of these active users regularly use the internet to make purchases. Thus, for an astute entrepreneur, all these 250 million people are potential customers. Now, the big question is how to convert these prospective customers into permanent customers. The answer is simple ‘internet marketing’.

What is Internet Marketing?

Also referred to as online marketing, is all about using the power of internet for marketing. A component of e-commerce, it amalgamates the technical and creative aspects of the internet, and uses methods as email marketing, viral marketing, display advertising, search-engine marketing, affiliate marketing and interactive advertising to pin down the potential customers.

Business Models

Several business models are associated with internet marketing. However, the two main ones are business-to-consumer (B2C) and business-to-business (B2B). In the former case, the products are sold directly to the end customers, while in the latter case the companies do business with each other. A third lesser-known business model associated with internet marketing is peer-to-peer (P2P). Here the individuals barter commodities between themselves.


In addition to business models, internet marketing is also related to some formats. For instance, name-your-price, where the customers have the privilege to choose their price range and then buy the items that fall in that range. Another format where it finds its place is online auction. Here the buyers place a bid on the enlisted items. Find-the-best-price is yet another format that can be associated with internet marketing. In this case the buyer can search for the website that sells a particular item at the lowest price.


From the perspective of an entrepreneur, marketing on the internet is less expensive as compared to other media like television, radio or print media. Secondly, the entrepreneur can easily expand into the local, national and international market. Furthermore, there is no need to spend valuable resources on the sales force. Lastly, the entrepreneur can easily track his or her success and thereafter modify it according to their needs. In other words, internet marketing inculcates a sense of accountability in the advertiser, which in its turn increases the return on investment.

Now from the customer’s point of view, it provides detailed information about the product. The availability of requisite information making decision-making process a lot easier for the customer.


On the downside, it is quite intricate for those entrepreneurs who are not well-accustomed with the working of the internet. Here written words are more important than spoken words. The design and content of the website play a massive role. The entrepreneur may lose his customers if the website is not properly designed or if the customer struggles to download the information due to the complexity of the web page. At times, slow internet connections also make entrepreneurs to lose their money. Moreover, inadequate development of electronic payment methods also mars the effectiveness of internet marketing campaigns.

Most customers who avoid buying from the internet do so because firstly they cannot touch, smell or taste the product before buying, and secondly, they face problems while returning the product that they don’t like. These two factors also ruin the impact to a great extent.

Security lapse is another snag associated with internet marketing. Recently, some companies involved in online business have been caught selling customer information. These incidents prompted many customers to stay away from online companies. Customers are still hesitant in spite of assurances and installation of foolproof methods.


Despite the drawbacks, internet marketing is garnering huge profits for several industries particularly banking and music industries. Flea markets have virtually perished. Unique items, which were available only in the flea markets once upon a time, can be found on any online auction sites.

In fact, traditional marketing media as television, newsprint, etc. are also losing money due to the soaring popularity of online marketing. According to a report, in the year 2006, US companies spent $17 billion on online campaigns. If we try to confiscate the drawbacks, internet marketing can prove to be a potent tool to convert prospective customers into permanent customers and to engender endless streams of profit.

Plimsolls Can Be Your Best Purchase in Shoes

There are several kinds of shoes available. In the market, there are different brands available that produce shoes. While making the purchase of the shoes, people prefer many different things like quality, comfort, style and many more things. However, the selection of the shoes often becomes difficult and confusing. Therefore while the shoes are selected preference must always be given to the purpose for which the shoes would be purchased.

The Plimsolls can prove to be a good purchase. These are wonderful pair of sneakers that can complement well with any kind of outfit. These shoes are suitable for all seasons especially for the summers.

The Plimsolls are extremely comfortable in the sense that they are made with extremely good quality materials. The soles of these shoes are generally made of rubber. In fact the simplicity of the materials with which these are made help to reflect the extreme fashion and style.

These shoes are available in not only wide varieties of styles but also in several colour combinations. Some of these shoes are available in different colours like purple, black, white, turquoise, yellow and many more. These shoes can be worn even without the socks.

Though originally these shoes were made only for the athletes yet now they are made keeping in mind the needs of all people. Now they are used by common man as well. They can be worn in any occasion with any kind of outfit.

Though the Plimsolls are a wonderful brand they are quite inexpensive. Compared to the facilities that it offers the prices are really cheap and are indeed worth the purchase. These are perfect for people of any age groups and are designed to provide absolute comfort to the feet. Since these are stylish as well they can cater to all the requirements that are looked for while the purchase of the shoes.

If you have not yet purchased the Plimsolls till now you can definitely give a try to it. It can be a great addition to your collection of shoes and the value of these shoes would prove to be worth the purchase. These are durable to a great extent and can last for a long period of time. Once you purchase a pair of these shoes you would not have to be worried about the investment in the shoe.

The outstanding styles, the amazing designs, the availability of these shoes in wide varieties can really make you look outstanding and make you stand apart from the rest of the crowd. So what are you waiting for? Purchase fast.

Anatomic Gel – Shoes Built for Wear

Anatomic Gel footwear is a range of beautifully styled and manufactured men’s shoes and boots which are made in Brazil and designed in the UK. The key feature of this range is the Anatomic Gel Technology which is created using only the finest softest 100% leather available. The beauty of this leather, used in the uppers, gives a unique and pleasing appearance to each pair of Anatomic Gel shoes. The hinged leather insole allows the shoe to be flexed without breaking and is constructed using four layers. The double layer of foam and latex makes it supremely comfortable for walking throughout the day and there is also a layer or patented antibacterial fabric and a layer of sheepskin. The rubber sole allows for plenty of flexibility and is non-slip. The thread used in the stitching is waxed to help prevent water penetration and it is 100% stitched through using the McKay method.

Jose Rosa Jacomete originally founded Brazilian Anatomic and Co some 20 years ago after working for 20 years from the age of 13 in the footwear industry. Jose Rosa Jacomete (affectionately known as Zuza to his family) left home to earn money for his family and found he had a passion and Uncategorized talent for footwear design. He learnt the trade inside out over the next 20 years and after gaining experience pattern cutting, designing and shoemaking as well as practising and learning at the technology centres that were specific to the shoe trade, he decided to open his own small factory. Since those days Anatomic and Co’s reputation for human rights and fair trade has gained recognition worldwide along with its Anatomic Gel Technology.

Anatomic Gel footwear’s first venture into the overseas market was launched in the UK about 2005 but has now spread to over 60 countries worldwide with customers in Europe, Asia, USA, Japan, South Africa, The Middle East, South America, Australia, New Zealand and also a high quality niche market in China. The company’s attention to detail and use of high quality materials has made them a major force in the world footwear market. Not only mature age customers are attracted to their product but also the younger generation find their shoes appealing with the high level of comfort and trendy stylish good looks.

The range of Anatomic Gel shoes and boots covers a wide variety of styles and colours. There are beautifully crafted dress boots, made of soft sheep leather, that are suitable for the office but that look just as good with a comfortable pair of jeans for that laid back casual weekend outing. There are also wonderfully comfortable elastic sided pull on Chelsea style boots that incorporate the fabulous soft layered insole and like all Anatomic Gel boots have the padded ankle support. In addition there are dress shoes in lace-up or pull on styles in a large range of fantastic colours.

Try a pair of Anatomic Gel shoes or boots for yourself and find out why they are such a favourite with people from all over the world.

The Importance of Having Physician Lists Handy

Selling pharmaceutical products, medical equipment and services is the niches’ niche. Previously companies and corporations that handle these sort of business transactions often do their marketing internally or have special relationships set up with either health group collectives or certain factions of government supported or aided organisations. Like other businesses, giant pharmaceuticals to even smaller retailers or wholesalers of medical equipment and services (including pharmaceutical grade drugs) have shifted part of its marketing strategies to the virtual worker – where the internet and offline direct marketing can increase their reach and profit margins. This is where the importance of having physician lists handy would be applicable to the direct marketing manager – giving them a highly targeted and volumous list of potential sale leads.

The amount and variance of products that can be found within this niche market is both wide and sometimes overlapping. From general practitioners to dentists, there are many products that either have a general market appeal or specialised products that can enhance the methods and operations of specialist medical practitioners all over the world. Because the lists are highly concentrated and more often than not verified multiple times, you are ensured of having a several groups of potential clients you can use to call and follow up on.

The medical industry is booming all over the world – with U.S.A being a prime example of a country that is on the cutting edge of the medicine. Many companies and laboratories are coming up with newer, better and more advanced methods and traditional means of information dissemination just cannot keep up with these developments. These companies are reviewing their methods of personal door to door selling or direct mail – because of the limitations of their workforce and the time taken for leads to be generated. Product insertion into the marketplace also takes quite a bit of time with this method.

This is where the internet comes in, especially with the advances of online marketing and digital fax – an ability to reach over thousands of prospective in a short period of time. Having a physician list handy means you can acquire and target which market to sell to and how the brand of the product you are selling can resonate with certain individuals. It also allows the direct marketing agent to target several overlapping markets and introduce new, revolutionary products that have a wide application. Marketing by its nature should never be limited and having as wide and as targeted a reach as possible means better sales and more leads.

Invest in a good physicians list – it can mean make or break, especially when you are dealing with such a niche market. Competition is quite stiff as well as you have quite a number of corporations jostling for selling space both offline and online. Lists like these have changed – becoming marketing necessities rather than just a complement to strategy. Specifics work wonderfully here and they have helped a lot of people make a tremendous amount of money just working from home.

Shopping For a Petite Body Frame

When it comes to fashion, a significant part of looking good has to do with dressing for your body type. After all, the most fashionable of clothing items simply won’t do justice if placed on the wrong body. However, while assessing one’s body type with relation to clothes shopping often has to do with specific features of the body – such as the width of the hips, or the length of the legs – some ‘body types’ can come to mean various things; the ‘petite’ body being one of them.

When people come across the word ‘petite’, they often immediately think of a person with smaller dimensions all over – whether it’s in their height and weight to the length of their limbs and torso. However, while the word generally refers to someone who is 5’4″ or shorter, many dimensions can still vary greatly. For instance, many petite people have long torsos and short legs, or vice versa. What’s more, weight can vary significantly from one person to another, with dimensions in features such as hips differing just as much.

For this reason, it’s often challenging for some people to find clothing that fit them well. A petite person will often have to shorten the legs on trousers or the seams on dresses due to their height. However, if they opt to shop for generally smaller sizes for height, they might end up with smaller clothing dimensions for features such as hip width – which isn’t always ideal. So what’s the best way to go about shopping for a ‘petite’ body frame?

It helps to seek out stores that offer specialised departments for petite sizes. Doing so can take a lot of the effort out of searching for sizes, and enable you to focus more on finding fashions that you like. Of course, even petite departments will have a lot of variance in sizes due to the fact that the term can apply to people of various body dimensions.

Once you’re shopping for the right sizes, it helps to keep a few tips in mind with regard to the look you’re trying to achieve. Therefore, try going for high-waisted, figure hugging trousers to elongate your legs; however, if you choose to wear low-rise trousers, ensure they’re not too short. Another way to make your legs look longer is to wear high-heeled boots (not too high though – 5 cm max will do) with short dresses and skirts that fall anywhere above the knee.

Wearing similar-coloured tops and bottoms – as well as wearing a belt that’s the same colour as your skirt or trousers – will help elongate your silhouette too. If you like prints then opt for small, vertical prints and motifs, particularly avoiding horizontal stripes. And don’t wear oversized accessories such as large jewellery pieces or sunglasses – you want to ensure accessories stay in proportion with your size. If you want to look taller, you can try wearing buttoned shirt dresses or tying long, skinny scarves loosely round your neck. You can also put your hair up in a bun or wear a headband to elongate your top half.

When it comes to shopping for petite clothing there are many ways to achieve the look you want. However, be sure to keep some specific shopping tips in mind in order to help you look your best in a wardrobe that’s right for you.

The Positive Aspects of a Travel Nursing Career

If you are happy with your job as a nurse but feeling stuck in the particular location you are working in then why not live like a nomad for a while and try a traveling nursing career on for size? As a nurse who is willing to relocate you can help people while at the same time indulge your passion for seeing the world. Whether it is beaches that are your thing, mountains or islands, working in a traveling capacity allows you to fulfill both your professional goals as well as your personal ones all at once.

In the pursuit of a nursing career you can break away from the confining feeling of working at the same place day in and day out. You can rediscover and reconnect with why you became a nurse in the first place. You can focus on the profession you love and the patients that need your care. There is also freedom in this way of life, a level of flexibility and financial success (leading to financial stability).

In order to become a nurse willing to move around you can look online to find nursing agencies that work with nurses to connect them with travel opportunities. Take the time to do a search over the Internet. Look for opportunities that are a good fit for you. There are many different options and the key is to find the one that fits your criteria for work. Read through what each nursing agency has to offer you in terms of benefits, advantages, guidelines and rules. Take the time to compare and contrast each agency. Your number one goal should be to find a reputable nursing agency. Many of these agencies are not reputable so do some thorough research before you sign a contract with an agency.

The pay for a travel nurse is very lucrative. The pay varies from one agency to another. Rates are competitive because each one of the nursing agencies wants to sign on as many nurses as they can. The hourly wage for a travel nurse is dependent upon your specialty, the region you are working in and the facility you are working in. As a general guideline you can expect to earn in the range of $22 to $40 per hour. Some agencies offer a sign-up bonus that can range anywhere from $500 to $5,000.

Some of the most obvious benefits of a nursing career include free deluxe corporate housing, a flexible spending account, financial success, and travel reimbursement. There is also free dental, health, disability and life insurance.

This is only the beginning of why a nursing career can be a dream could true for a dedicated nursing professional! To learn more about the opportunities that wait you as a nurse do an online search right away!

Fashion Shopping For Tall Ladies

Shopping for a tall lady, 5’9″ and up, is a difficult task. You have to consider the inseam on slacks and jeans, the length of sleeves and where the waistline falls. Being 5’10”, I am notorious for taking the hem out of pants.

Places NOT to shop:

When shopping for pants that cater to taller women, you want to stray away from Bebe, Victoria Secret, Metro Style, Macys,Dillards, and Banana Republic. Trust me. I have tried slacks from ALL of the stores above and none of them quite seem long enough. Every now and again Bebe, which caters to petites, will carry a pair of slacks with an inseam greater than 33 inches.

Where TO shop:

When shopping for slacks and you are tall. The internet is your friend. While the selection of tall slacks in stores such as Banana Republic and Ann Taylor may be limited, these stores offer longer inseams when shopping online. J Crew is another store that offers a great tall selection online. If you would like to walk into a store for slacks, The Gap, Express and New York and Company carry longer lengths in slacks.


When shopping for denim jeans for tall ladies, the same stores listed above will work. However, if you are into designer denim, you would want to learn which brands cater to tall ladies. Rock and Republic and Seven of all Mankind have longer inseams. When shopping for denim for someone 5’9″ or over, you would want to look for a 34 inch inseam. Designer denim brands like True Religion and Citizens of Humanity, cater to shorter ladies.

Prepare Your Closet For Fashion

Does your closet make you cringe? Do you often find yourself saying you have nothing to wear? Many women really do feel they have nothing to wear, but that might not always be the case. When women say they have nothing to wear, they aren’t saying their closet is empty, they are saying they can’t find anything that makes them feel confident. Feeling confident makes all the difference in a woman’s mood, and how she interacts with others. Often, the problem is not that she doesn’t have good clothing, it’s that she can’t match it up. Finding coordinating clothes comes down to taking stock of what you have and what you need, then making it accessible. Women are busy. We don’t have time to spend sorting through our closet looking for a great looking outfit. We often wear the same outfit combination over and over because we don’t think we have any other options.

The best step to getting your fashion act together is to organize your closet. If your closet is cluttered and disorganized, you probably don’t even know what clothing you have to work with. Start by pruning out everything that doesn’t fit or that you never wear. If it doesn’t look good on you, why keep it? Next, sort your closet in a way that works for you. If you dress by color, consider grouping your closet by color so you can easily find coordinating outfits. If you would rather sort by the type of clothing, put all pants together, shirts together, etc. This way you can at a glance find your tops and bottoms. Another option is to sort your closet by style. When you are looking to dress for the occasion, you can go straight to the section of your closet that best fits. Now that your closet is organized, at a glance you can see what you have to work with. You should make a list of the staples of fashion you should keep. A great pair of jeans, versatile skirts, cami, and a dressy top are items you should always keep on hand to make any occasion easy to dress for.

Dressing for confidence is about knowing your body style and what colors look good on you. After organizing your closet, you may find some long lost treasures that would look great in a new outfit. You can look like you just bought a new wardrobe, when all you did is organize your closet. If you are lacking the key staples you need, shop the clearance racks and add them to your choices. Try putting together new color and pattern combinations to mix things up. You may find that a new look is just what you need. Organizing your accessories can also go a long way to giving you a great look. The outfit you never wore because it looked too plain might look fabulous with a belt and chunky necklace.

Taking control of your wardrobe and making your choices easy to coordinate can go a long way to making you look well put together and confident. Your organized closet will help you make dressing a breeze, so you have more time to do something fun, like shop!

Cookie Decorating and Cocktails: Themed Parties For the Holiday Season

The holidays are upon us, and one of the most timeless, beloved traditions is cookie decorating before Christmas time. Instead of setting aside an afternoon to bake batch after batch of Christmas cookies, why not plan a full-blown cookie decorating party to include friends and family?

How a Cookie Decorating Party Works

A cookie decorating party can work in one of two ways. You can ask all guests to bring their own favorite cookies, undecorated, to the party for a group decorating project. Or, you can ask guests to pitch in and make batches of cookies in your kitchen that you can all decorate together once they cool, fresh out of the oven.

For a smaller gathering with a few friends, baking cookies and decorating together will work well. For a larger party of five or more, it’s a better idea to ask guests to bring their own undecorated cookies so you don’t have to worry about squeezing a large group into a crowded, hot kitchen to bake cookies together.

To plan ahead, make sure that you have all of the necessary decorating supplies set up in advance in different stations throughout the room, including:

• Aprons or smocks
• Paper towels
• Tubes of icing in different colors
• Sprinkles and other assorted decorations
• Food coloring
• Small paintbrushes

From there, it’s time to get cracking! Guests can decorate plain cookies of their choice with different icings and assorted decorations, like sprinkles, chocolate chips, M&Ms, crushed peppermint, and more. You may also choose to splurge on fancy holiday cookie decorations like colored sugar, silver ball candies, and cinnamon hearts.

All of the decorations can be set up in individual bowls for use at each decorating station. Guests can also create their own colored icing with food coloring to paint different designs on each cookie using a small paintbrush.

Adult Beverages for Cookie Decorating

If this is an adults-only party, you have the perfect opportunity to pair holiday cookies with delicious seasonal cocktails to enjoy throughout the decorating process. Depending upon the type of cookies that you decorate, whether they’re plain sugar cookies, snickerdoodles, or even peanut butter cookies, you can pair your holiday drinks accordingly.

Decorated holiday sugar cookies will go well with a warm beverage like Irish Coffee or spiked cider. You can also make a large batch of alcoholic holiday punch with flavors of cinnamon, cloves, and nutmeg, served chilled and topped with a splash of cranberry juice and sparkling wine.

For more flavorful cookies, like peanut butter or snickerdoodle, serve a refreshing holiday favorite like mulled wine, peppermint martinis, or rich yet satisfying alcoholic eggnog.

For an adult-themed cookie decorating holiday bash, make sure to provide guests with the convenience of arranging transportation to and from the venue with a limo rental or luxury town car. This will allow guests to ride safely to and from the party destination so that they can enjoy a few holiday cocktails without having to worry about driving home at the end of the evening. ‘Tis the season!